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Conversion Optimization Specialist (CRO) - Fully Remote!

Do you have a passion for data-driven marketing, thrive on improving user experiences, and have a proven track record of increasing conversion rates across digital platforms? If so, keep reading to learn more about this exciting opportunity!

Who We Are

At Trustona Media, we create content that people love and search engines understand, operating several online publications for a variety of audiences, including Cloudwards (cloud-based tech reviews) and Coffeeness (all things coffee). We have around 50 team members of editors, writers, designers and we keep adding more every month! Because of this growth, our team needs more help.

We’re currently looking for a German/English bilingual Conversion Optimization Specialist to join our team and help us elevate our lead conversion strategy. In this role, you will be the conversion gatekeeper of our posts and pages, taking full ownership of our sites’ UX and functionalities. The ideal candidate will have prior experience in CRO, with a demonstrable track record of building positive results.

Our Websites

  • coffeeness.com
  • shop.coffeeness.de
  • coffeeness.de
  • cloudwards.net

About the Role

We are seeking a detail-oriented and skilled email marketing specialist to join our team. This will be a freelance contractor role with around 30-40 hours of commitment each week.

A typical day as the Conversion Optimization Specialist will involve reviewing key performance metrics such as conversion rates and user behavior, followed by team meetings to discuss ongoing projects and test results. You’ll set up new A/B or multivariate tests, analyze data, and summarize findings to guide future strategies. Throughout the day, you’ll focus on optimizing conversion paths, preparing detailed reports, conducting competitor analysis, and staying updated on industry trends.

Key Responsibilities

  • Design and implement conversion rate optimization strategies to increase lead generation, improve user experience, and maximize ROI across web and mobile platforms.
  • Use tools like Google Analytics 4 and Microsoft Clarity to assess website and landing page performance, identifying areas for improvement.
  • Plan, create, and run A/B and multivariate tests to evaluate the effectiveness of different strategies, layouts, and content to enhance conversion rates.
  • Conduct AP testing and research other websites to identify what works, what could work for us, and what might not be suitable.
  • Generate and propose creative ideas aimed at improving conversions, clicks, and overall user engagement.
  • Collaborate with the team to improve website flow and layout based on data insights, ensuring a seamless user experience across all devices.
  • Analyze and enhance conversion paths for various marketing campaigns, such as popups and emails, to improve overall performance.
  • Generate actionable reports detailing test results, CRO initiatives, and overall site performance for internal teams and management.
  • Stay updated on industry trends, tools, and best practices in conversion optimization, conducting regular competitor analysis to stay ahead.

Required Skills

  • Proven experience in conversion optimization with a track record of positive results.
  • Strong English and German proficiency.
  • Proficiency in data analysis and web analytics tools such as Google Analytics and Hotjar.
  • Strong understanding of user behavior and experience with heatmaps, session recordings, and customer journey mapping.
  • Knowledge of conversion funnel optimization and how to increase lead generation and customer acquisition at each stage.
  • Basic knowledge of HTML, CSS, and JavaScript for collaborating on test implementation and site changes.
  • Strong project management skills to coordinate with cross-functional teams and manage multiple projects.
  • Excellent communication and collaboration skills to work with marketing, design, and development teams.
  • Keen attention to detail, ensuring accuracy in data analysis and test setup.
  • Problem-solving skills to identify issues and propose creative solutions.
  • Strong reporting and presentation skills to generate clear, actionable insights for stakeholders.
  • Eagerness to stay up-to-date with CRO tools, trends, and best practices.

Why Join Us?

  1. Consistent and Reliable Pay: We pay all our freelance team members promptly by the first of each month this means a consistent and reliable paycheck.

  2. Work Remotely: We are a fully remote team with workers all over the world, from California and Mexico to Kenya and Cyprus. As long as you have a consistent WiFi connection, where you live is up to you.

  3. Set Your Own Schedule: Great people don’t necessarily do their best work by staring at a monitor for eight hours straight every day. You’ll have the flexibility to design a schedule that allows you to do your best work, as long as you are able to regularly communicate with the team and meet your deadlines.

  4. Join a Fun, Diverse Team: We’re a fun bunch, and we are also a team that fosters inclusion and celebrates diversity. Here, you can be yourself. Trustona Media does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability or veteran status.

Interested?

Trustona Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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